Linking consumer trust perception in constructing an e-commerce trust model

Trust issues is still considered as a main obstacle in the implementation of eCommerce Due to the increasing numbers of cyber crimes committed today, consumers are faced with doubt to engage in online shopping. As a safety precaution, consumers will take certain measures to protect their information by evaluating and assessing these websites trustworthiness before an actual purchase occurs. This paper describes a model that examines the elements related to online consumer behavior and to investigate this behavior towards building and increasing trust. The applicability of the model was tested in attempt to view consumers' acceptance towards the model and its component. The fmdings indicate the respondents are aware of the trust issue surrounding e-Commerce implementation as they accept and agreed with the model and its components

Integrating consumer trust in building an e-commerce website

Trust is a vital element to the success of e-commerce. The research on the concept of trust has emerged rapidly due to the need of understanding it in order to improve current and future e-commerce implementation. The lack of consumer trust is one of the focused issues today as the world moves toward advanced information and technology era. This research aims to find a practical solution on how to integrate trust during the design and development process of an e-commerce website. The research examines consumers’ trust and behavior by understanding the concept of trust, reviewing several trust related models, mechanisms and technologies proposed and recommended by other scholars. The research also proposed a model that shows how consumer trust is developed and communicated between two parties. It is found that there are six categories of trust mechanisms and technologies that web merchants can utilize in order to integrate trust in their website. It is also found that consumer characteristics have direct influenced on consumer purchasing intentions while web merchants should have trustworthiness characteristics such as ability, integrity and benevolence for consumer to evaluate and decide. This research provides guidelines for web merchants to understand more about consumer trust in order for them to build a secured and trusted e-commerce website

Proceedings of International Technical Postgraduate Conference 2022

This conference proceedings contains articles on the various research ideas of the academic & research communities presented at the International Technical Postgraduate Conference 2022 (TECH POST 2022) that was held at Universiti Malaya, Kuala Lumpur, Malaysia on 24-25 September 2022. TECH POST 2022 was organized by the Faculty of Engineering, Universiti Malaya. The theme of the conference is “Embracing Innovative Engineering Technologies Towards a Sustainable Future”.  TECH POST 2022 conference is intended to foster the dissemination of state-of-the-art research from five main disciplines of Engineering: Electrical Engineering, Biomedical Engineering, Civil Engineering, Mechanical Engineering, and Chemical Engineering. The objectives of TECH POST 2022 are to bring together innovative researchers from all engineering disciplines to a common forum, promote R&D activities in Engineering, and promote the dissemination of scientific knowledge and research know-how between researchers, engineers, and students. Conference Title: International Technical Postgraduate Conference 2022Conference Acronym: TECH POST 2022Conference Date: 24-25 September 2022Conference Location: Faculty of Engineering, Universiti Malaya, Kuala Lumpur Malaysia (Hybrid Mode)Conference Organizers: Faculty of Engineering, Universiti Malaya, Kuala Lumpur, Malaysia